Becoming an influencer amongst your community or brand is probably the most millennial thing to do right now. There are bloggers, brands and organisations pushing to be the most popular presence online because that would mean they have influence over their audiences and community, the more influence you have, the more other brands may collaborate with you. According to a report by InstaBrand.com, 74% of retailers trust the word of someone they know online over the word or message sent and done by a company. This means those companies need you! We’ve compiled tips from all over the internet and from blogger, influencer and founder of New Age Explorer, James Pilkington to help you get started up as an influencer.
According to the Oxford Dictionary a niche is: (1)“A comfortable or suitable position in life or employment.”, (2) “A role taken by a type of organism within its community” or (3) “A specialized segment of the market for a particular kind of product or service”. Do your research. You need to decide what niche expertise and story and personal experience you want to share with the world; make-up? Fashion? Fitness? Building paper aeroplanes? The trick is to not pick everything and be focused. People need to know your name and associate it with a specefic niche. Document every step of the journey and describe it in an Attenborough way. “You need to stay adapting and innovative. Create fresh and extra-ordinary ways of showing the world your niche”, Says Pilkington.
Facebook, Instagram, Pinterest, YouTube; the list goes on. With so many choices, it should be too hard to pick at least one; keep in mind the more the merrier. What social media platform are you on the most? Which platform is your audience on? Which one do you know the best and which one can you make time for? These are the most important ones.
James asks “What kind of content do you like searching for on the web? Use those as inspiration to create your own authentic content”. You need to visualise content that people would be attracted to and be consistent with it; content people can binge on like their favorit TV shows. Build a brand identity around your influence and use a consistent font, theme or filter so people know that your content is unique.
Create a 2-3 months content plan in advance before you start posting. Google the best days, time and hashtags to post on different social media platforms – download our cheatsheet template of the best times to post social media.[link] “Consistency is key, but always keep it fresh and stick to your truth” says the New Age Explorer founder. Stay at it every day; post and create stories at least once a day.
While content is king, it is your audience that decides if you are an influencer or not - not you! “Invite new people daily from pages similar to your niche, befriend them, reply to their messages and comments, ask them questions, interact in discussions, share posts and/or comment on their blogs. “STAY ACTIVELY ENGAGEGED”, Says Pilkington. Conversation needs to be a two way street. If there is criticism, accept it gracefully, don’t bark back. Take every converstion as an opportunity to learn.
“Nope, you won’t be the one that gets contacted. You always need to make the first step”, says James. Be proactive in writing down all the other people or brands you want to connect with, write up a proposal and/or put a story board together and get collaborating. See our blog on writing the perfect brand collaboration proposal.
Finally, this process takes constant work every day - it’s a commitment. It doesn’t happen in a day or a month or three; it takes time and nurturing and being proactive and engaged. Keep believing in yourself and don’t give up. Keep exploring more dimensions that make you, well… you!