25 January 2022 callie Gibbon

Why Corporate Identity is Crucial for Success in 2022


Standing out and being memorable to customers online and in real life is crucial for the success and growth of your business. In an overcrowded and highly competitive market space, you cannot afford to undermine and underdevelop your company's corporate identity and branding.

Firstly, what is Corporate Identity?

A corporate identity is a manner in which a business, firm or corporation upholds and presents itself to the public. A corporate identity is made up of the values, visions, and personality a business has, it is usually the thing that makes a business unique or stands out from others.


So then, what is Corporate Identity Branding?

Corporate identity branding is trademarks used to symbolize a business, its personality, and offerings. It is made up of a collection of elements that help portray the correct image to consumers. The stronger your corporate identity branding is, the more recognizable and memorable your business will be to the people it interacts with, this is why creating an effective and visually pleasing brand identity is so important.


How to Develop a strong Corporate Identity

Developing a cohesive and professional brand identity is an important part of any effective branding strategy. In order to develop a strong brand identity, you need to be sure you know exactly who your business is as a brand and be committed to its values and visions. The type of questions you need to be asking yourself is:

  • Why was this business started?
  • What are the main values and beliefs of this business?
  • What makes this business unique and more special than others?
  • Who does this business serve?
  • What difference does this business want to make in the world?


What does Corporate Identity Branding Include?

Once you are clear on who your business is a brand, you can start using visual elements to bring it to life and help you be recognized by your desired consumers. These tangible brand identity elements are things such as:

  • Logos
  • Email designs
  • Business cards
  • Letterhead designs
  • Digital signatures
  • stationary
  • uniforms and apparel

These elements mentioned above will be made up of typography, a brand-specific colour palette and will take form in shapes, patterns and designs.



Benefits of Developing a strong Corporate Identity

  • Personality:A brand identity is the visual representation of the values and “personality” of your brand. Identity design essentially sets the tone of your brand, and it can be used to evoke specific feelings in your audience. Your brand identity should be designed to communicate your company’s overall message and promote your business goals.
  • Consistency:Developing a brand identity allows you to create a consistent message across all marketing materials. Each piece should have the same basic styles and design elements, creating a cohesive branding package.
  • Differentiation:A brand identity helps you to differentiate your business from the competition and appropriately position your brand. Developing a professional, creative identity design can help you to stand out to potential customers in your market
  • Awareness:Creating a brand identity package ensures that your brand is at the forefront of all your marketing materials, which helps to increase brand awareness. The more places your brand is featured, the more contact it will make with consumers, and the more memorable it will be.
  • Loyalty:An effective brand identity can help to build customer loyalty and trust in a brand, since it allows customers to make a connection between a product and the company.


How New Age Explorer Develops Strong, Memorable and Unique Corporate Identity Branding for our clients.

We've made our brand identity creation  process seamless, efficient and convenient - for our clients' total peace of mind. If you need corporate identity branding made for your business, check out this link to see how New Age Explorer can help you stand out and be remembered by all who see your brand: https://branding.newageexplorer.co.za/33-off-branding50777895