Services - New Age Explorer - Lead Generation Focused Digital Marketing Agency, Sandton South Africa

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Expanding digital horizons

at the touch of a button

People want brands they can trust; organisations that make an effort to understand and connect with them as well as communication that is personalised for each individual and relevant to their context.

SOFTWARE DEVELOPMENT

We specialize in computer programming, documenting, testing, bug fixing as well as creating and maintaining applications and frameworks ensuing in a thorough and superior software product.

Our dedicated team of software developers creates solutions to solve your business requirements.

Through our software development services, we can streamline your day-to-day operations into a faster and more cost effective process.

We develop unique customised software applications that will assist in reaching your organizational objectives. We start by listening and discussing your business challenges at a free consultation, thereafter we can initiate efforts to design a software solution for your organisation.

Social Media Management

Social media marketing is imperative for modern day businesses. We help you manage outbound and incoming online interactions in a more efficient manner; driving exposure and brand awareness, whilst promoting favourable customer action.

By streamlining and consolidating a specific brand personality and brand assumptions, we can help you participate in relevant conversations on different digital mediums; IE: blogs, social networks like Twitter, Instagram, LinkedIn, Facebook and other public and private web communities and sites. We create conversation and engagement with like-minded individuals and increase exposure, brand awareness, maintain relevance and customer loyalty which coherently escalates conversion rates.

INSIGHTS, ANALYTICS & REPORTING

Analytics, insights and reporting are an important part of modern business. It is essentially constructed on gathering data and metrics from your online pages and analysing the data to help understand where your business is and how effective your strategy and content is. It helps you understand your performance so you know where to improve and what to keep doing in order to keep growing.

Milestone reporting, objective benchmarking, engagement growth, community growth, recommendations, community trends are some of the few important metrics to think about when developing your online digital presence. By gathering data and social media metrics, we are able to analyse performance and track online productivity and growth. Reports help you adapt to a volatile market and create more innovative and effective marketing strategies and campaigns; allowing you to achieve full optimisation and efficiency.

Search Engine Optimisation

Search engine optimisation is the process of making a website/page more visible on search engine such as Google, Yahoo and Bing. Popular keywords and phrases are inserted through backend tools. We develop these terms and links that will result in increased exposure and brand awareness, whilst increasing profitable customer action.

SEO Includes developing targeted keywords and phrases to highlight your page/s on search engines. It uses titles, keyword tagging, metadata descriptions, internal links, images and link building to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, like Google, Bing, Yahoo, etc. New Age Explorers seek to comprehend and appeal to your client demographic with the use of relevant diction and careful construction of your online content to make your business easy to find and access.

Digital/Content Marketing Strategy

Strategy is the deliberate plan to be different. The development of a digital content & marketing strategy aids in distinguishing your business within a saturated market. A digital content and marketing strategy gives your online presence framework and direction. It helps you build an online persona with a specific audience in mind.

If you are not creating relevant content and placing it in the relevant places, you don’t exist. In this Informational Age, content is being consumed now more than ever, the quality of the content you put forward results in whether your business attracts and retains a niche audience. The marketing strategy gives the content direction and framework, driving call-to-actions, which in turn - cultivates new, leads and drives profitable customer action. We develop an innovative content strategy and contemporary marketing strategy that ensures your business cuts through the saturation and leads from the front.</p><p>We aim to create an out-of-the-box' personalized strategy suited to cater to your desired audience; providing and establishing an interactive personalized marketing communication channel that creates brand exclusivity and hype.

Customer & Public Relations

Multiple stakeholder relationship management and customer relations communication strategies to optimise sustainable relations and interaction by managing and maintaining the goodwill of an organisation’s various publics.

By managing and analysing stakeholder interactions and data throughout a relationship lifecycle, we can strategically improve business relationships with all publics of an enterprise as well as assisting in customer retention, satisfaction and driving sales. We trace the business-to-consumer communication chain through an evaluation and interpretation system. We use feedback that enables us to enhance returns and efficiency. Thus, through the creation of sturdy communication channels; we build brand faith and satisfaction to grow and sustain a customer client base and communications.

Digital Advertisments

Digital advertising encompasses conceptualising and designing brand stories and developing creative and innovative campaigns for search engine marketing, pay-per-click and social media advertisment mediums which locate niche customers and drive new leads & increase profitable customer action.

We conceptualise, design, manage and report on brand stories for digital advertisements. We develop creative and innovative campaigns for targeted audiences amongst various mediums; Pay-Per-Click (PPC), social media advertisements and banner adverts. Search engine marketing is an optimisation tool that links online pages and events to relevant online searches that increases web traffic all in the effort to drive new leads & increase profitable customer action.

Influencer Marketing

Selecting and managing ambassadors/influencers who authentically display your brand message. We sift through our database of potential public personas with a large audience reach and high interaction within specific niche audiences. They may have interest in your product and/or service which helps drive exposure and brand awareness, whilst increasing favourable customer action.

We build your brand by developing and managing a database of influential digital thought leaders by creating authentic, creative brand specific content that reaches their large audience reach and promote engagement while still promoting a long term sustainable relationship with your brand and driving profitable customer action. Research shows long-term brand-to-consumer relationships develop a large return on investment potential.

Content Creation

Content is anything that adds value to the reader’s life. The development of personal, valuable and relevant content that is newsworthy, educational, creative and entertaining. We use content for distribution to consumers, according to your corporate identity and digital marketing strategy.

The development & creation of innovative, thought-provoking, relevant and consistent content that is newsworthy, educational, creative and entertaining.</p><p>Media is used for distribution to retain your specific niche of consumers. Content media may include: photo, video, GIF’s, copywriting, editorial, advertorial, illustrations, graphic designs and more. By combining mixed media - we provide you with a variety of conventional personalised content to which customers can rapidly connect to and identify with; that sparks desire and interest in your brand and products and/or services. Ultimately driving exposure and brand awareness, whilst increasing profitable customer action.

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Instagram Marketing

Are you an Influencer or Public figure? Create a fan base and become known in your niche.

Get noticed for what you are passionate about! Let our knowledgeable Instagram community managers help share your story and/or profession - drive real engaging people who are interested in your account; targeted by location, age, gender and/or interests and build your following and online presence.

Get in touch with us

BUILD RELATIONSHIPS

Highly targeted real, authentic, organic people based on interests, age, gender and/or location.

START THE CONVERSATION

Push out customised direct messages & comments to drive brand development & convert traffic into conversions

GROW

Gain 50+ real followers and/or potential customers a day – guaranteed.

BRAND LOYALTY

Increase trust with long & short engagment, account growth and lead generation that invest into a lasting reputation, credibility & community for your brand.

INCREASE MARKET SHARE

Have access to their fair share of the market and compete competitively, at a fraction of the price.

MILLENNIAL CONSUMERS

Engage with your future customers: get real-time feedback & maximise future sales.