Why You Need Digital Marketing In 2023
Businesses Fail Due To Sales
- 96% of business fail in their first 10-years.
- 80% Of Business owners say traditional marketing doesn’t work anymore.
Contemporary Consumers
- Need personalised and relatable experiences, messages, interactions & solutions that resonate with how they see the world & their specefic problems.
- Are persauded by social proof in the form of reviews, positive comments, sharing and word-of-mouth.
Traditional vs. Digital
- Mass Marketing Is Dead - Instead of the same generic message being promoted; Digital has nuanced and personalised messages based on consumers data points (Their Geographic, Psychographic & Demographics).
- With Digital we get data on every single interaction; did they see the ad, did they open it up, did they click, for how long did they watch, etc.
Access To Consumers
- Back in 2014, a total of 10 billion internet-connected devices existed in the world. Today, that number has more than trippled.
- Data is now considered to be the globe's most valuable and vulnerable commodity
Organic Vs. Paid
- Only 4% of the people who like your page or follow your profile see your organic social media posts.
- In order to reach the other 96% of your followers, as well as millions of potential new customers - you must pay the social platforms for access to their users & their data.